How The System Originated

When people find out what field of work I am in, a decent percentage quickly jump to asking me questions about digital marketing. Many of them have trouble expressing the topic or issue they actually need help with though, if they even understand it themselves. I will often hear some type of broad or vague description such as “I want to grow my brand” or “I want to get more customers”.

In order to help them pinpoint what type of work they should actually concentrate on I have come up with a few questions that help me identify the level of sophistication and functionality of their digital marketing system. Not only do these few questions and recommendations typically help the inquisitor, but they can also get you out of conversations that would otherwise drag on forever.

How To Use The System

So here we go. The list below is meant to be used as a quick reference to determine which topics are most relevant when you or someone else needs help understanding what to work on. While the list is nowhere near extensive enough to diagnose all possible website issues or provide actionable insights for every situation, it does provide enough context to steer people in the right direction.

Simple right?

You can quickly determine what obstacle needs overcoming and recommend further material containing a full explanation on how to solve the issue without having to attempt to explain the entire solution yourself.

Give it a try next time someone outside of digital marketing asks for your help in passing or on the fly. The system hasn’t let me down yet, so I’m confident it will work for you too.

For More Information

Many of the topics mentioned in the list above will be covered on searchenginestrategist, but there are a plethora of other knowledge sources with pertinent information including the sources listed below. Once you have determined which aspect of your website needs work and analyzed how to engineer improvements, you will be ready to take the next step toward making your website the best it can possibly be.

Other Sources for Infomation
Moz Blog – SEO & Inbound Marketing
Search Engine Journal – SEO, SEM, & More
Search Engine Land – SEO, SEM, & More
A Better Lemonade Stand – Ecommerce